free email marketing with Constant Contact

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What is Constant Contact?

Constant Contact® offers affordable, easy-to-use marketing tools that help small businesses, associations, and nonprofits connect with their customers, clients, and members. Constant Contact’s leading email marketing and online survey tools—supported by expert, free personal coaching and support—make it easy to create professional-looking email communications (like newsletters) and effective online surveys. Today, more than 200,000 customers worldwide trust Constant Contact to help them begin a dialogue, and connect with their audience.
Businesses and organizations that use Constant Contact benefit from high rates of email deliverability, thanks to Constant Contact’s strong partnerships with Internet Service Providers (ISPs), a no-tolerance spam policy, and a leadership role in organizations such as the Email Sender and Provider Coalition (ESPC).

What Is E-mail Marketing?

Imagine your customers or members looking forward to messages from you. Permission-based email marketing does that… and more. It’s one of the most powerful marketing tools available today. It doesn’t cost much. It doesn’t take a lot of time. And it’s effective. Email marketing is the perfect fit for small businesses and organizations. No matter how you define success – repeat business, referrals, higher revenue, or increased membership – you can achieve outstanding results with email marketing.
Why Would I Want to Have E-mail Marketing As Part of My Business?
Email marketing makes it easy for you to stay in touch with, and stay connected with your existing customers or members – instead of passively waiting for them to return to your Web site or storefront. It’s a highly effective way to increase sales, drive site or store traffic, and develop long-term customer loyalty.
For instance, you can send an email newsletter that includes interesting articles, relevant news, case studies, your own commentary on the issues of your industry, useful information about your products or services, or hints and tips. And you can send email promotions with money-saving coupons and discounts, too.
Email marketing can help you:

Build relationships with your customers and prospects

Position yourself and/or your company as a valuable resource

Make sure they always think of you first – not your competition

Educate and inform

Illustrate the advantages of your offering

Widen your audience through word-of-mouth referrals

How Does Email Marketing Help Grow a Business?

Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer,” or “to learn more about this service.” Response to your campaign generally occurs within 48 hours after the email is sent. You can easily segment your lists using a variety of criteria or interest groups, so that your promotions go to the individuals most likely to respond to your offer.
And because it’s so easy for your customers to forward an email newsletter or promotion on to others, email marketing generates valuable referrals – broadening your audience and growing your organization.

How Can I Use it?

It’s easy to create and send professional-looking email communications. No technical expertise is needed, thanks to Constant Contact’s wide selection of email templates and their step-by-step, point-and-click Email Wizard. Simply choose your template, and insert your content. It’s that easy! You can add your own logo and pictures, change text, color, size, and type. And you can add or remove paragraphs as needed.

How Can I Collect E-mail Addresses?

There are several ways you can collect email addresses. Constant Contact provides a sign-up box that you can put on your website. It’s a great way to build your list of contacts. Your site visitors can sign up for your email list and their addresses are automatically imported into your Constant Contact account. And you can use this tool – even during your free trial.
You can also set up a guest register and have customers provide you with their email addresses that you then import into your Constant Contact account. Trade shows, conferences, point-of-purchases – any time you “touch” your customer, invite them to join your list.

Getting started is fast and easy! Sign up today for a FREE trial 60-day trial.